Assorted hard fishing lures hanging against a white background.

HYDRODYNAMIC PROFILES.

Precision Engineered. Built to Perform.

  • Abrasion-resistant multi-layer finish.
  • Strictly calibrated suspension balance.
  • Calibrated chambers for exact resonance.
SHOP ALL LURES

  • 400+ Beta Customer Reviews

Bass at the water surface with a lure attached to a line.

MINNOWS & JERKBAITS

  • The Minnow Collection is an advanced, highly effective hard bait system. Built around three core actions—sinking, floating, and suspending—it delivers a complete approach to covering the entire water column.
  • Engineered to catch nearly every major predatory species, this system refines classic jerkbait techniques into one of the most versatile and productive lure arsenals ever created.
KINETIC 120 Floating Minnow 4-3/4" - 1/2oz

KINETIC 120 Floating Minnow 4-3/4" - 1/2oz

$24.98
QUANTUM 115 Sinking Minnow 4-1/2" - 9/16oz

QUANTUM 115 Sinking Minnow 4-1/2" - 9/16oz

$23.98
ORBIT 110 Floating Minnow 4-3/8" - 7/16oz

ORBIT 110 Floating Minnow 4-3/8" - 7/16oz

$23.98
NEXUS 45 Sinking Minnow 1-3/4" - 1/8oz

NEXUS 45 Sinking Minnow 1-3/4" - 1/8oz

$21.98
RAZOR 90 Floating Minnow 3-1/2" - 5/16oz

RAZOR 90 Floating Minnow 3-1/2" - 5/16oz

$22.98
HAVOC 60 Floating Minnow 2-7/16" - 3/8oz

HAVOC 60 Floating Minnow 2-7/16" - 3/8oz

$21.98
BARRAGE 100 Sinking Minnow 4" - 5/16oz

BARRAGE 100 Sinking Minnow 4" - 5/16oz

$22.98
SURGE 98 Sinking Minnow 3-7/8" - 2/5oz

SURGE 98 Sinking Minnow 3-7/8" - 2/5oz

$22.98
TITAN 150 Floating Minnow 6" - 7/16oz

TITAN 150 Floating Minnow 6" - 7/16oz

$24.98
SONAR 110 Floating Minnow 4-3/8" - 1/2oz

SONAR 110 Floating Minnow 4-3/8" - 1/2oz

$23.98
TRACER 50 Sinking Minnow 1-7/8" - 3/16oz

TRACER 50 Sinking Minnow 1-7/8" - 3/16oz

$21.98
SPEAR 50 Sinking Minnow 2" - 1/8oz

SPEAR 50 Sinking Minnow 2" - 1/8oz

$21.98
PRISM 160 Floating Minnow 6-5/16" - 1-3/8oz

PRISM 160 Floating Minnow 6-5/16" - 1-3/8oz

$24.98
AURA 95 Floating Minnow 3-3/4" - 5/16oz

AURA 95 Floating Minnow 3-3/4" - 5/16oz

$22.98
SHIVER 140 Floating Minnow 5-1/2" - 5/8oz

SHIVER 140 Floating Minnow 5-1/2" - 5/8oz

$24.98
KINETIC 125 Sinking Minnow 5" - 9/16oz

KINETIC 125 Sinking Minnow 5" - 9/16oz

$24.98
FALCON 115 Floating Minnow 4-1/2" - 3/8oz

FALCON 115 Floating Minnow 4-1/2" - 3/8oz

$23.98
ABYSS 80 Sinking Minnow 3-1/8" - 3/8oz

ABYSS 80 Sinking Minnow 3-1/8" - 3/8oz

$22.98
PHANTOM 55 Sinking Minnow 2-1/4" - 1/4oz

PHANTOM 55 Sinking Minnow 2-1/4" - 1/4oz

$21.98
ZENITH 110 Sinking Minnow 4-3/8" - 1/2oz

ZENITH 110 Sinking Minnow 4-3/8" - 1/2oz

$23.98
MINNOWS MINNOWS SOFT BAITS SOFT BAITS Metal Jig Metal Jig TERMINAL TACKLE TERMINAL TACKLE
Bass splashing at the surface while hooked to a fishing lure.

MASTER THE ART OF VIBING

  • The Vibe Collection is an advanced, highly aggressive search bait system. Built around high-frequency resonance, it delivers a relentless approach to covering the water column—whether you are burning it over grass or vibing it through deep structures.
  • Engineered to trigger violent reaction strikes from every major predatory species, this system refines classic lipless techniques into one of the most disruptive and productive lure arsenals in your tackle box.
FALCON 54 VIB Lure 2-1/8" - 1/2oz

FALCON 54 VIB Lure 2-1/8" - 1/2oz

$22.98
SONAR 45 VIB Lure 1-3/4" - 3/16oz

SONAR 45 VIB Lure 1-3/4" - 3/16oz

$21.98
PULSAR 75 VIB Lure 3" - 1/2oz

PULSAR 75 VIB Lure 3" - 1/2oz

$24.98
TRENCH 75 VIB Lure 3" - 1/2oz

TRENCH 75 VIB Lure 3" - 1/2oz

$24.98
TRITON 60 VIB Lure 2-3/8" - 7/16oz

TRITON 60 VIB Lure 2-3/8" - 7/16oz

$23.98
BEHEMOTH 60 VIB Lure 2-3/8" - 5/8oz

BEHEMOTH 60 VIB Lure 2-3/8" - 5/8oz

$23.98
QUAKE 54 VIB Lure 2-1/8" - 1/2oz

QUAKE 54 VIB Lure 2-1/8" - 1/2oz

$22.98
APEX 35 VIB Lure 1-3/8" - 5/16oz

APEX 35 VIB Lure 1-3/8" - 5/16oz

$21.98
ECLIPSE 44 VIB Lure 1-3/4" - 1/2oz

ECLIPSE 44 VIB Lure 1-3/4" - 1/2oz

$22.98
TEMPO 60 VIB Lure 2-3/8" - 1/2oz

TEMPO 60 VIB Lure 2-3/8" - 1/2oz

$23.98
TREMOR 110 VIB Lure 4-5/16" - 1-9/16oz

TREMOR 110 VIB Lure 4-5/16" - 1-9/16oz

$24.98
Bass at the water surface with a fishing lure in its mouth.

SOFT BAITS & FINESSE

  • The Soft Bait Series isn't just poured plastic; it's engineered density. Calibrated for the perfect sink rate and maximum water displacement, these baits deliver a natural, rhythmic shimmy on the fall—doing the work for you before you even turn the handle.
  • When flash and vibration get ignored, stealth takes over. Whether you are dead-sticking a drop-shot or dragging a Texas rig through thick cover, this is the precise, ribbed texture and subtle tail kick needed to convert neutral fish into aggressive biters.
PULSE 60 Soft Bait 2-3/8" - 1/16oz (10 Pcs)

PULSE 60 Soft Bait 2-3/8" - 1/16oz (10 Pcs)

$21.98
NEMESIS 100 Senko Worm 4" - 3/16oz (10 Pcs)

NEMESIS 100 Senko Worm 4" - 3/16oz (10 Pcs)

$22.98
VIPER 160 Soft Bait 6-1/4" - 13/16oz (2 Pcs)

VIPER 160 Soft Bait 6-1/4" - 13/16oz (2 Pcs)

$24.98
SHADOW 100 Soft Bait 4" - 1/8oz (10 Pcs)

SHADOW 100 Soft Bait 4" - 1/8oz (10 Pcs)

$23.98
CARNAGE 100 Creature Bait 4" - 3/16oz (5 Pcs)

CARNAGE 100 Creature Bait 4" - 3/16oz (5 Pcs)

$22.98
SCUTUM 89 Creature Bait 3-1/2" - 5/16oz (5 Pcs)

SCUTUM 89 Creature Bait 3-1/2" - 5/16oz (5 Pcs)

$22.98
RAMPART 64 Creature Bait 2-1/2" - 1/16oz (10 Pcs)

RAMPART 64 Creature Bait 2-1/2" - 1/16oz (10 Pcs)

$21.98
PHANTOM 120 Senko Worm 4-3/4" - 1/8oz (10 Pcs)

PHANTOM 120 Senko Worm 4-3/4" - 1/8oz (10 Pcs)

$23.98
SLICK 40 Hollow Body Frog 1-5/8" - 3/16oz (1 Pc)

SLICK 40 Hollow Body Frog 1-5/8" - 3/16oz (1 Pc)

$22.98
BEAST 135 Creature Bait 5-1/4" - 1-1/4oz (1 Pc)

BEAST 135 Creature Bait 5-1/4" - 1-1/4oz (1 Pc)

$23.98
INFERNO 53 Hollow Body Frog 2-1/8" - 5/16oz (1 Pc)

INFERNO 53 Hollow Body Frog 2-1/8" - 5/16oz (1 Pc)

$23.98
VANDAL 90 Creature Bait 3-1/2" - 3/16oz (8 Pcs)

VANDAL 90 Creature Bait 3-1/2" - 3/16oz (8 Pcs)

$23.98
OVERLORD 65 Creature Bait 2-1/2" - 3/32oz (10 Pcs)

OVERLORD 65 Creature Bait 2-1/2" - 3/32oz (10 Pcs)

$21.98
KRAKEN 75 Creature Bait 3" - 7/32oz (5 Pcs)

KRAKEN 75 Creature Bait 3" - 7/32oz (5 Pcs)

$22.98
WAVE 90 Senko Worm 3-1/2" - 1/16oz (20 Pcs)

WAVE 90 Senko Worm 3-1/2" - 1/16oz (20 Pcs)

$24.98
FINESSE 65 Soft Bait 2-1/2" - 3/32oz (10 Pcs)

FINESSE 65 Soft Bait 2-1/2" - 3/32oz (10 Pcs)

$21.98
ARMOR 90 Creature Bait 3-1/2" - 3/16oz (8 Pcs)

ARMOR 90 Creature Bait 3-1/2" - 3/16oz (8 Pcs)

$23.98
SPECTER 70 Soft Bait 2-3/4" - 3/16oz (3 Pcs)

SPECTER 70 Soft Bait 2-3/4" - 3/16oz (3 Pcs)

$21.98
KINETIC 100 Soft Bait 4" - 7/16oz (4 Pcs)

KINETIC 100 Soft Bait 4" - 7/16oz (4 Pcs)

$22.98
DRILLER 70 Creature Bait 2-3/4" - 3/8oz (1 Pc)

DRILLER 70 Creature Bait 2-3/4" - 3/8oz (1 Pc)

$21.98
HYDRA 68 Soft Bait 2-5/8" - 3/32oz (10 Pcs)

HYDRA 68 Soft Bait 2-5/8" - 3/32oz (10 Pcs)

$21.98
PUNCHER 70 Creature Bait 2-3/4" - 7/32oz (1 Pc)

PUNCHER 70 Creature Bait 2-3/4" - 7/32oz (1 Pc)

$21.98
COLOSSUS 73 Sinking Creature Bait 2-7/8" - 7/32oz

COLOSSUS 73 Sinking Creature Bait 2-7/8" - 7/32oz

$21.98
SLINGER 60 Hollow Body Frog 2-3/8" - 3/8oz (1 Pc)

SLINGER 60 Hollow Body Frog 2-3/8" - 3/8oz (1 Pc)

$24.98
Bass breaking the water with a white feathered fishing lure at its mouth.

CONQUER THE THICKEST COVER

  • Spinnerbait is an advanced, highly aggressive heavy-cover search system. Built around dual-blade vibration and intense flash, it delivers a relentless approach to penetrating structure—whether you are burning it over grass flats or slow-rolling it through deep timber.
  • Engineered to trigger violent reaction strikes from every major predatory species, this system refines classic wire-frame techniques into one of the most deflective and productive lure arsenals in your tackle box.
FLARE 80 Bass Jig 3-1/8" - 3/8oz

FLARE 80 Bass Jig 3-1/8" - 3/8oz

$23.98
CREEPER 38 Bass Jig 1-1/2" - 1/2oz

CREEPER 38 Bass Jig 1-1/2" - 1/2oz

$22.98
CRAWLER 97 Bass Jig 3-7/8" - 7/16oz

CRAWLER 97 Bass Jig 3-7/8" - 7/16oz

$24.98
SCOUT 90 Spinnerbait 3-1/2" - 1/2oz

SCOUT 90 Spinnerbait 3-1/2" - 1/2oz

$23.98
FURY 120 Spinnerbait 4-3/4" - 5/8oz

FURY 120 Spinnerbait 4-3/4" - 5/8oz

$24.98
TEMPEST 100 Spinnerbait 4" - 5/8oz

TEMPEST 100 Spinnerbait 4" - 5/8oz

$24.98
SONAR 100 Spinnerbait 4" - 3/8oz

SONAR 100 Spinnerbait 4" - 3/8oz

$22.98
FLASHFIRE 70 Spinnerbait 2-3/4" - 3/8oz

FLASHFIRE 70 Spinnerbait 2-3/4" - 3/8oz

$21.98

Blog posts

Rainbow trout swimming underwater with its spotted body and pink stripe visible

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Northern pike beside a kayak while an angler uses pliers to remove a lure

Northern Pike Fishing Lures: Choose the Lane First

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Read moreabout Northern Pike Fishing Lures: Choose the Lane First

Angler holding a largemouth bass caught with a frog-style lure

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Two anglers standing on an open lakeshore beside reeds

Best Lures for Bass: 4 Picks by Fishing Condition

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Person holding a blue and red soft plastic paddle-tail lure close to the camera

Soft Plastic Fishing Lures: Choose, Rig, and Fish Them

Learn how to choose soft plastic fishing lures for bass by shape, rig, cover, and retrieve. Compare stick worms, creature baits, and slim soft baits.

Read moreabout Soft Plastic Fishing Lures: Choose, Rig, and Fish Them

Angler fishing from a kayak on a lake

Bass Fishing Lures: Choose by Cover, Depth, and Retrieve

Choose bass fishing lures by cover, depth, and retrieve. Learn when to use soft plastics, moving baits, and topwater lures with a practical first-cast plan.

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